BH&B Member Benefit: Pinterest | Black Hills & Badlands - South Dakota

BH&B Member Benefit: Pinterest

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(605) 355-3600

In this week's microBytes, we're diving into one of our newest member benefits: Pinterest. This unique social platform is a virtual pin board of any and all favorite ideas — from DIY to fitness and cooking to beauty — pinners can save ideas for anything they desire, which in many cases includes future vacation planning. This is where we come in. 

On our Pinterest boards, we feature individual member listings alongside popular visitor topics that range from the best hikes and scenic drives to Black Hills attractions and eateries. In March of this year, our account was converted to a new Pinterest Business Page, allowing us to gain more insight on user demographics, see our top repins, and promote pins. Recently, we tested the Promoted Pins option and saw great success through this paid effort. Our strategy will be to continue building our audience through paid efforts and new pins throughout the upcoming year.

On average, our pins are viewed by more than 74K Pinterest users each month, and that number continues to grow. Studies show that over 70% of Pinterest users are women who are open-minded and willing to be inspired. With this mindset, as a destination marketing organization, we can share the best travel information to help them make an informed decision on their vacation plans - even if they hadn't considered our area before. Through this outlet, we can virtually put the Black Hills and Badlands in their lap!