Our #FindYourPark Giveaways | Black Hills & Badlands - South Dakota

Our #FindYourPark Giveaways

  • Our #FindYourPark Giveaways
Phone: 
(605) 355-3600

In a coordinated effort to grow the National Park Service's (NPS) "Find Your Park" campaign—the year-long celebration of the NPS' 100th anniversary—we've kicked off the New Year with our own series of social media giveaways. Throughout 2016, we're giving Black Hills & Badlands fans the chance to win one of six national park passes by entering on our Facebook page, Instagram account and/or our website.

Since its launch, we've featured two rounds of contest entries on both Facebook and Instagram, and on our website we're showcasing graphical contest links. To enter, participants simply need to "like" a qualified post, or submit their contact information on our website.

Only in its first month of promotion, we are already seeing tremendous results. To date, the contest posts on Facebook and Instagram have generated an estimated reach of 109,000, including over 9,500 qualified entries. Our website results have produced an estimated reach of 34,000, with nearly 900 contest entries. Our website entry also allows participants to decipher their interest in the Black Hills and Badlands. Currently 80% of entries have indicated they are considering a trip, 40% have never been, and only 1% of responders are not interested in visiting.

This new contest form has allowed us to see the initial impact of marketing to our social media audiences, and opens the door for developing similar contest campaigns for purchase by members in the near future.

For additional information on our social media platforms and this contest, please contact our Communications Director, Alicia Boe, at (605) 355-3600 or alicia@blackhillsbadlands.com.