Out with the old, in with the NEW! | Black Hills & Badlands - South Dakota

Out with the old, in with the NEW!

Address: 
1851 Discovery Circle
Rapid City, SD 57701
Phone: 
(605) 355-3600

Here at BH&B, we are pleased to announce the launch of our new, fully-featured website, www.blackhillsbadlands.com. The new site still boasts extensive Black Hills and Badlands travel-related content, but thanks to a partnership with web design company DesignSensory, it also offers an entirely new visually enhanced experience. The website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout.

Our Digital Media Manager, Greg Valladolid, is very pleased with the initial site launch and early statistical reporting. "We set out to create a visually engaging site with a dynamic user experience, that would ultimately provide a fresh look for the Black Hills and Badlands of South Dakota. After nearly a year's worth of work, it's great to see it finally come to life."

Our initial goals for the new site included three main objectives: 1.) We wanted it to function and perform successfully, so as to elevate our Search Engine rankings; 2.) We wanted to inspire each guest with hopes to see increased user engagement; and as a result, 3.) We wanted to see an increase in SD Vacation Guide requests, vacation bookings, visits to member pages, and sign-ups to receive more information.

Even though it has only been two weeks since its initial launch, we are already seeing a positive impact on these goals. Statistically, visitors to the new site have been viewing more pages per visit, and averaging a 13% increase in the amount of time spent on the site. Most importantly, we are hitting our conversion goals at a rate of 47% over the old site. To date, we've received 85% more SD Vacation Guide requests than the same time last year.

We invite all of our members to explore the new website and see for themselves how potential visitors will benefit from richer content that is easier to navigate and share with others.