Matching Dollar Challenge (MDC) Grant Program | Black Hills & Badlands - South Dakota

WHAT IS THE MDC GRANT PROGRAM?

The Matching Dollar Challenge (MDC) Grant Program is a cooperative marketing partnership that is used for new and/or enhanced marketing initiatives and is solely for marketing events and projects within the Black Hills & Badlands region. Grant applicants may apply for up to $5,000 annually; $2,000 for shoulder and $3,000 for peak. Recipients are expected to match, at minimum, the funds provided by Black Hills & Badlands Tourism Association (BH&B).

Shoulder applications are due July 10, 2017.

CRITERIA

Applications are reviewed by a BH&B review committee with consideration given to:

  • Black Hills & Badlands Tourism Association members.
  • Complete description of the project.
  • How the project will increase visitation, visitor spending and overnight stays in the Black Hills.
  • Project goals and objectives.
  • Complete marketing plan, including target markets, specific advertisement placements and respective costs.
  • A budget showing cash support from other public and private sources.
  • Ability to deliver a compelling message to potential visitors while using advertising creative that meets BH&B’s standards.

Organizational and fiscal management (indication of the applicant’s ability to manage and complete the proposed activity).

Please download the application or use the form below to submit.

Thank you.

Shoulder applications are due July 10, 2017.

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