Since 1939, the Black Hills & Badlands Tourism Association (BH&B) has proudly served the region, benefiting local communities, our members, and our visitors.
As a private, nonprofit organization, our mission is to serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.
Vision
Our vision is that the Black Hills and Badlands region will be the ultimate experience.
Purpose
To serve members by promoting, advocating and marketing the Black Hills and Badlands region.
