Kick off the 2025 peak season at Black Hills & Badlands Tourism Association’s 42nd annual Literature Swap on Tuesday, May 6 at The Monument.

Lit Swap makes it fun and easy to distribute your brochures and magazines to all South Dakota Welcome Centers located along I-90 and I-29. Meet new visitor industry professionals and catch up with those you already know while conveniently exchanging your marketing materials with other businesses in the Black Hills and Badlands region. Stock up on the 2025 South Dakota Vacation Guide and Black Hills maps.

Showcase your business in the Black Hills Visitor Information Center. Our dedicated Black Hills Visitor Information Center Hosts use your brochures, guides, or maps when helping guests make decisions to maximize their vacation time in the Black Hills and Badlands region.

Thank you to our 2025 Sponsors: Black Hills Adventure Tours, Custer State Park, Custer State Park Resorts, Crazy Horse Memorial®, Quality Quick Print / Midstates Inc., Ketel Thorstenson LLP, Affordable Adventure Tours, and Visit Rapid City's CTA Program.

Gold Sponsors

Crazy Horse Memorial

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Lit Swap
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Lit Swap

Business-to-Business Mingle & Mix

BH&B Corporate Partners provide essential business-to-business services to our members and are a pillar to the Black Hills and Badlands tourism industry. Please stop by our partners’ booths to see how their products and services can benefit your business. Be sure to enter to win door prizes at participating booths.

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Lit Swap

Schedule

  • 9:00am - 12:00pm | BH&B Parks & Attractions Meeting
  • 2pm | Lit Swap Doors Open
  • 2pm to 4 pm | Lit Swap
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Lit Swap

Cost

BH&B Member Business Brochure $40
Non-Member Business Brochure $65
Additional Brochures $40 (BH&B Members) or $65 (Non-Members)

In addition to registering for the Literature Swap, businesses wishing to display brochures at South Dakota Welcome Centers must complete the form at sdvisit.com. The Form must be completed for each publication you plan on distributing to the Welcome Centers. 

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