There is an enchantment of small-town main streets that captivates us. Perhaps the magic is in the buildings themselves; the often older, well-loved structures are the rustic backdrop to family photographs, stories, and more. Yet they would not be the same without the people who care for them, so perhaps the magic resides in the people and values which bring them to life.

With a guaranteed-singular experience, the Black Hills & Badlands region attracts millions of visitors every year. It is home to a lifestyle chiseled by culture and perpetuated by an affable community that brings travelers back time and time again.

For South Dakota, the befitting nickname of ‘Artisan State’ has continued to ring true – a stroll in any one of our distinguished downtowns makes for a memorable, niche experience – one that is comprised of savory eateries, lush boutiques, and capacious hospitality. From one street corner to the next, you’ll find yourself immersed in art galleries, sparkling jewelry showrooms, hand-sculpted pottery studios, and countless other cultural celebrations with a dedication to quality.

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Prairie Edge - Sioux Trading Post

Prairie Edge - Sioux Trading Post

A showcase of traditional and contemporary Native American art, books and music, as well as craft supplies and dried herbs. Native American inspired craft - weapons, headdresses, drums, pipes and robes - symbolize elements of the everyday traditional and ceremonial American Indian life.

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South Dakota Outdoor Shop

In Custer...

If you abide by ‘high-quality’ and ‘only-when-necessary’ spending rules while you’re vacationing, you might consider a trip to the South Dakota Outdoor Shop in Custer. Feel the adventurous spirit even before you walk in – you’ll know that you’ve arrived when you see rental bike racks, picnic tables for an onsite brew, and a variety of adventurers wandering in and out of the shop with their finds.