Sturgis is a city that offers much more than its world-renowned motorcycle rally. With its picturesque landscapes, vibrant downtown, and a plethora of activities, Sturgis is a year-round destination that beckons travelers seeking adventure, culture, and tranquility.
Sturgis Area Chamber of Commerce
The Sturgis Area Chamber of Commerce is dedicated to supporting and promoting your business by connecting it with our members, the local community, and the surrounding regions.
The Heartbeat of the Hills
Sturgis is not just any city; it's a city with a soul. It's famously known for hosting the legendary Sturgis Motorcycle Rally, but its essence is deeply rooted in the rich tapestry of American history and culture. The city is a stone's throw away from Bear Butte State Park, a sacred site that has served as a place of pilgrimage for numerous Native American tribes. This unique blend of cultural significance and natural beauty offers visitors a reason to explore the depths of Sturgis beyond its roaring rally fame.
Things to Do in Sturgis
From scenic drives through the winding roads of the Black Hills to exploring the historical treasures dotted around the city, Sturgis is a playground for the adventurous spirit. The city's downtown area is a perfect start, with unique shops and historic buildings that narrate the tales of yesteryear. Outdoor enthusiasts will find solace in the trails of Bear Butte State Park, promising panoramic views and encounters with the area’s rich wildlife. For those captivated by the spirit of two wheels, the Sturgis Motorcycle Museum and Hall of Fame offers an immersive dive into the world of motorcycles and the rally that put Sturgis on the global map.