Spring marks the perfect transition for visitors eager to leave the snow behind and embrace the great outdoors. With April's theme, “Green Light to Adventure,” we’re focusing on promoting rejuvenating getaways, wildlife encounters, and early multi-day excursions.
Our goal is to captivate potential travelers with immersive storytelling, practical trip-planning tools, and blogs that showcase what makes the Black Hills and Badlands special this time of year. By aligning our content with travelers’ seasonal interests, we increase the impact and timeliness of messaging, meeting visitors where they are in real time. Feel free to align your efforts with ours as it amplifies this shared message, making our voice stronger and more unified as a region.
April 2025 Content Topics
- Theme: Green Light to Adventure
- Content Topics:
- Rejuvenation: Explore, Relax, and Unwind
- Prep for Early Multi-Day Excursions
- Wildlife Viewing
- Events:
- Earth Day
- Free National Parks Weekend
- Activities (Things to Do):
- Wellness Retreats & Spa Visits
- Animal Adventures
- Museums, The Arts, & Historic Sites
- Cities & Towns:
- Hot Springs
- National Parks
- Lodging:
- Places to Stay
- RV / Tent Camping
- Blogs:
- Baby Animals (NEW)
- Top 10 Things to Do at Mt Rushmore (Refresh)
- Black Hills, etched in Stone (NEW)
- Itinerary:
- Spring Itinerary
Making the Most of Thematic Content
We encourage BH&B membership to align efforts with our tactical content plan to maximize outreach and impact. Here are a few ways you can engage with our April 2025 strategy:
- Align Promotions with Themes: Amplify your messaging by tying it to April’s themes of adventure and relaxation. Promote your business as part of the seasonal story we’re telling.
- Leverage Our Content: Share April blog posts, itineraries, or event announcements on your social media, website, or email campaigns to tap into our regional storytelling efforts.
- Collaborate on Events: Feature local events like Earth Day or Free National Parks Weekend to welcome visitors and promote your offerings.
- Engage on Social Media: Tag @BlackHillsBadlands in social media posts featuring baby animals, scenic adventures, or wellness escapes for additional exposure.
By working together and aligning your messaging with our regional content, we can create a unified voice that resonates with visitors and brings even greater unity to the Black Hills & Badlands tourism industry.
Looking Ahead to a Monumental Spring
April is just the beginning of a vibrant spring season in the Black Hills and Badlands. This month’s marketing efforts are designed to celebrate everything that makes our region unique.
Thank you for your continued support. Your collaboration fuels the successes of our shared mission: increasing visitation, extending stays, and driving economic growth. If you have any questions about this tactical plan or wish to explore partnership opportunities, please don’t hesitate to reach out.
Here’s to a monumental spring and an exciting season ahead! - Greg
