May Content: "May the Adventure Begin"

When tourism partners work together with aligned themes and promotions, we create a stronger, more impactful voice. A cohesive marketing strategy helps:

• Amplify regional awareness and attraction.
• Encourage longer stays and higher visitor spending.
• Present the Black Hills and Badlands as a seamless, adventure-filled destination.

Focus on the activities, events, and experiences that make spring spectacular in the Black Hills and Badlands.

1. Prepping for Summer Adventures:
Help visitors plan their upcoming trips by showcasing:

• Packing guides tailored for outdoor recreation.
• Tips for visiting national and state parks in late spring.
• Itineraries highlighting accessible adventures, perfect for families and solo travelers.

2. Springtime Outdoor Recreation:
Promote exciting ways to explore the region with activities like:

• Adventure Sports: Rock climbing expeditions for adrenaline seekers of all skill levels.
• Water Recreation: Kayaking, paddleboarding, and boating on scenic lakes and rivers.
• Fishing: Ideal spots for families and serene locations for avid anglers.
• Hiking Trails: Multiday hikes and hidden paths for exploration.
• Waterparks: Family fun mixing relaxation and play.

Drive interest by participating in and promoting these key regional happenings:

1. Memorial Day Weekend Events:

• Feature local parades, concerts, and family-oriented festivities.
• Encourage visitors to attend community gatherings that celebrate the region’s culture and history.

2. Free Fishing Weekend:

• Highlight this cost-free opportunity to introduce families to fishing.
• Pair with tips for beginner anglers or equipment rental options in the area.

3. State Parks Open House:

• Emphasize free or discounted entry to South Dakota’s state parks.
• Showcase activities like wildlife viewing, picnicking, and guided tours.

4. Bonus Promotion: May the 4th – A Star Wars Themed Day (May 4)

• Tap into the excitement of Star Wars Day to create fun, themed promotions that stand out and engage visitors during the first week of May.

Feature towns and accommodations that enhance visitor experiences:

Towns to Explore:

• Keystone: Your gateway to Mount Rushmore.
• Wall (I-90 Corridor): Home to Wall Drug and perfect for quick, memorable stops along the way.
• Badlands National Park: Breathtaking landscapes, wildlife programs, and trail adventures.

Lodging Options:

• Hotels & Waterparks: Family-friendly stays combining comfort and fun.
• Cabins & Camping: Immersive experiences close to nature’s wonders.
• Resorts: Upscale accommodations near major attractions and activities.

Draw inspiration from BH&B's blog content to share on your own platforms:

• "Aspen & Birch Blog" (Refresh): Celebrate the seasonal beauty of local flora and early summer blooms.
• "Saddle Up for Adventure" (Refresh): Promote horseback riding trails and expert-guided equestrian events.
• "Camping in the Black Hills & Badlands" (Refresh - May 22): Share fresh tips on camping essentials, top destinations, and family-friendly campgrounds.

Maximize the impact of your marketing with these suggestions:

1. Utilize Visitor Resources:

• Distribute and promote the South Dakota Vacation Guide.
• Encourage visitors to explore information, regional events, and downloadable maps on BlackHillsBadlands.com.

2. Social Media Strategies for May:

• Use visually engaging posts featuring outdoor activities and family-friendly fun.
• Incorporate regional or seasonal hashtags like #MayAdventure, #DiscoverBlackHillsBadlands, and #HiFromSD.
• Run contests or giveaways tied to Memorial Day weekend or outdoor adventures.

3. Collaborative Promotions:

• Partner with nearby attractions or lodging providers to create package deals (e.g., “Stay + Play” bundles).
• Highlight cross-promotional opportunities at local events or through social media spotlights.