UPDATE February 21, 2025 — Thank you to everyone who has reached out to legislators regarding HB 1138, HB 1191, and SB 121. These bills, which propose removing the sales tax exemption on advertising, remain active and could significantly impact tourism marketing efforts across South Dakota. As we move into the next phase of the legislative process, it is critical to stay engaged.

We will continue to monitor developments and provide updates here. Please check back regularly for the latest information and action steps.

Proposed Legislation Could Significantly Impact Tourism Marketing in South Dakota

The Tourism Coalition of South Dakota has alerted us to three bills—HB 1138, HB 1191, and SB 121—that pose a serious threat to the tourism industry. These bills would remove the sales tax exemption on advertising, significantly increasing marketing costs for tourism businesses and organizations like BH&B.

If passed, these bills could:

  • Force tourism businesses to pay more for advertising, reducing their ability to attract visitors.
  • Require BH&B and other marketing organizations to charge sales tax on advertising services, increasing costs for members.
  • Make South Dakota a less competitive destination by limiting promotional efforts.

Let Legislators Know Why This Matters
We need your voice to protect tourism marketing in South Dakota. Contact the appropriate legislative committees and urge them to oppose these bills.

Learn More & Take Action

  • HB 1138 (Repeals sales tax exemptions): View Bill - UPDATE: Deferred to the 41st legislative day
  • HB 1191 (Adds gross receipts tax on advertising): View Bill - Tabled
  • SB 121 (Amended tax repeal bill): View Bill - Deferred to the 41st legislative day

Listen to the latest legislative update from TCSD:
🔗 Click here for recording or review notes from TCSD

The likelihood of these bills passing is high, making it more critical than ever for every tourism business to speak out.

How You Can Help

  • ✔ Contact your legislators TODAY. Tell them how this change would negatively impact your business.

  • ✔ Share this message with fellow tourism businesses and encourage them to take action.

  • ✔ Stay informed by following BH&B and TCSD for updates.

  • ✔ Download sample messaging or social media graphic to contact your Legislator or post on social media.

  • ✔ Additional talking points.

Let’s work together to protect the future of tourism marketing in South Dakota!

Thank you for your attention and support.

— Black Hills & Badlands Tourism Association

Make Your Voice Heard