Black Hills & Badlands Tourism Pioneer Award

The Pioneer Award shines a spotlight on individuals leading the way in the tourism sector of the Black Hills & Badlands. This award is a mark of excellence and innovation. This year, the Black Hills and Badlands Tourism Association proudly honors Ivan Sorbel. As the Executive Director of the Pine Ridge Area Chamber of Commerce, Ivan has driven indigenous tourism forward. Readers are invited to explore his remarkable impact and join in acknowledging his achievements!

• Activities and Highlights:
  • Tourism and Indigenous Support: Ivan's leadership at the Pine Ridge Chamber of Commerce supports community prosperity and cultural education.
  • Alliance of Tribal Tourism Advocates: As a formative member, Ivan helped balance tourism with tribal respect.
  • Governor’s Tourism Advisory Board: Ivan provides insights on strategies to enhance the region’s tourism appeal.
  • Oglala Lakota Living History Village: A key player in this award-winning cultural venture, Ivan has promoted its significance far and wide.
  • South Dakota Native Tourism Alliance: His role as Project Manager paves ways for inclusive tourism and narrative ownership.

Honoring Ivan Sorbel's Journey

The journey of Ivan Sorbel stands as a testament to dedication within Native American tourism. From his roles to leadership positions, he has remained a crucial figure in the ongoing narrative of tourism development. His work has affected tourism positively, creating spaces for stories and heritage to thrive and preserving cultural history for future generations.