The BH&B Board of Directors plays an important role in the success of the organization. The board represents diverse members throughout the industry and community. They also provide strategic oversight, guidance and influence to support the organization’s mission.

2025 BH&B Officers

Chair
Carrie Gerlach, Black Hills Adventure Tours
Vice Chair
Gwyn Wathen, RAC Marketing
Treasurer
Megan Johnson, Rapid City Regional Airport
Past Chair
Kelsey Clark, Wall Drug Store

Community Representatives

Brook Kaufman, Rapid City
Dawn Murray, Custer
Erin Loder, Hill City
Jamie Granigaard, Lead
Jewell Bork, Murdo
Johanna Allen, Mitchell
Josh Kroupenske, Hot Springs
Katie Bruce, Wall
Melodi Heinis, Keystone
Mistie Caldwell, Spearfish
Sara Ramos, Deadwood
Sean Overeynder, Box Elder

At Large

Brad "Murdoc" Jurgensen, HomeSlice Media Group
Clint Jones, Mount Rushmore Tours
Lyndy Ireland, Triangle Ranch B&B
Mary Panerio, Sturgis Buffalo Chip
Shelly McCutchan, Kickstands Campground
Steve Saint, Fort Welikit Family Campground

Attractions

Ben Larson, Rushmore Tramway Adventures
Keely Mahony, Black Hills Balloons
Presston Gabel, The Mammoth Site of Hot Springs

Trade Associations

Randi Sulzbach, Black Hills Vacations
Tim Schabel, South Dakota Campground Owners Association
Diana Nielsen, Mount Rushmore Society

Non-Voting Liaisons

South Dakota Tourism Advisory Board  
Travel South Dakota