Black Hills & Badlands Tourism Association
Since 1939, the Black Hills & Badlands Tourism Association (BH&B) has proudly served the region, benefiting local communities, our members, and our visitors.
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Reach New Heights
Mission
As a private, nonprofit organization, our mission is to serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.
Vision
Our vision is that the Black Hills and Badlands region will be the ultimate experience.
Purpose
To serve members by promoting, advocating and marketing the Black Hills and Badlands region.
Member Resources
Sales Resources
Discover something to do along the way.
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On the Road to Mount Rushmore — Highway 16
Embarking on the picturesque journey down Highway 16 towards the iconic Mount Rushmore National Memorial isn't just a drive through the Black Hills of South Dakota; it's a voyage into the heart of American adventure and history.
