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  • Black Hills Rainbow

    April 2025 Content Focus: “Green Light to Adventure”

    Spring marks the perfect transition for visitors eager to leave the snow behind and embrace the great outdoors. With April's theme, “Green Light to Adventure,” we’re focusing on promoting rejuvenating getaways, wildlife encounters, and early multi-day excursions.

  • BH&B Attends ABA

    BH&B Represents the Region at ABA Marketplace in Philadelphia

    Recently, Black Hills & Badlands Tourism Association (BH&B) attended the American Bus Association (ABA) Marketplace in Philadelphia, representing our region to hundreds of tour operators and travel planners.

  • Make Your Voice Heard

    URGENT: Make Your Voice Heard on These Important Bills

    UPDATE February 21, 2025 — Thank you to everyone who has reached out to legislators regarding HB 1138, HB 1191, and SB 121. These bills, which propose removing the sales tax exemption on advertising, remain active and could significantly impact tourism marketing efforts across South Dakota.

  • Tourism Coalition of South Dakota - Fundraising Raffle

    The Tourism Coalition of South Dakota (TCSD), formerly VIA, serves as the statewide advocate for the visitor industry. To support their vital lobbying efforts, TCSD will once again host a raffle during the 2025 Governor's Conference on Tourism.

  • Press Release - Regional Travel Industry Hosts Annual Membership Meeting and reviews 2024 Tourism Season

    RAPID CITY, SD- The Black Hills and Badlands Tourism Association (BH&B) held its 84th Annual Membership Meeting and Luncheon on Wednesday, October 30, 2024. Among the 160-plus attendees were members of the association, association affiliates, dignitaries, and prospective members.

  • Black Hills & Badlands Special Achievement Award

    Black Hills & Badlands Special Achievement Award

    The Black Hills and Badlands Tourism Association Special Achievement Award, established in 1968, honors individuals, events, and organizations that significantly impact tourism. The 2024 recipient is the Mammoth Site of Hot Springs.

  • Press Release - Rally Rush 2024

    Black Hills, SD — The Black Hills & Badlands Tourism Association (BH&B) announces the launch of Rally Rush 2024, an initiative to welcome motorcyclists to the region and celebrate the Sturgis Motorcycle Rally.

  • BlackHillsBadlands.com

    Welcome to the New BlackHillsBadlands.com Experience

    The Black Hills & Badlands region of South Dakota is a hallmark of scenic landscapes, historical landmarks, and vibrant communities, and now, planning the ultimate vacation is easier than ever!