Experience the excitement and tradition of the Old West as you watch cowboys and cowgirls corral the park's bison herd, followed by the annual branding and sorting of the animals. From behind the safety of the viewing area, witness the thunderous sound, dust, and spectacle of the classic Western event.

Over thirty-five years, the Black Hills Powwow has evolved into one of the most significant American Indian cultural events in the United States, drawing hundreds of participants and thousands of spectators from across the continent. Set against the backdrop of the spiritually significant Paha Sapa, or Black Hills, the powwow is a time for reflection, celebration, and forward-looking pride. It's an opportunity to witness the enduring legacy and cultural resilience of Native people firsthand.

True immersion in the Black Hills Powwow means experiencing all three days of the event, filled with the rhythmic beats of drums, the expressive vibrancy of dancers in traditional regalia, and a community united in celebration. Highlights include various dance competitions, a fine arts show, the He Sapa Win pageant, and a wellness symposium, alongside hand games, golf, and archery tournaments. The vendor booths offering Native American art, crafts, and traditional foods, such as Indian tacos and fry bread, promise an enriching sensory experience.

Part of the powwow’s charm lies in its educational aspects, notably through the Miss He Sapa Win crowning and the Youth Day Symposium. These events not only honor emerging community leaders but also play a critical role in connecting younger generations to their cultural heritage, ensuring the vibrancy and continuity of the Lakota language and traditions.

To fully honor and respect the powwow's traditions, visitors should familiarize themselves with a few key guidelines. It's important to respect the participants and their regalia, ask for permission before taking photographs, and recognize the sacredness of the dance arena. These considerations help maintain the powwow's integrity as a sacred gathering and celebration.

The Black Hills and Rapid City offer numerous avenues to further explore and appreciate indigenous culture. These venues provide deeper insights into Lakota traditions, artistry, and history. They are essential stops for anyone looking to support Native artists and bring home a piece of this rich cultural tapestry.

BH&B Corporate Partners provide essential business-to-business services to our members and are a pillar to the Black Hills and Badlands tourism industry. Please stop by our partners’ booths to see how their products and services can benefit your business. Be sure to enter to win door prizes at participating booths.

• 9:00am - 12:00pm | BH&B Parks & Attractions Meeting
  Contact Ara with inquiries
• 2pm | Lit Swap Doors Open
• 2pm to 4pm | Lit Swap

BH&B Member Business Brochure $40
Non-Member Business Brochure $65
Additional Brochures $40 (BH&B Members) or $65 (Non-Members)

In addition to registering for the Literature Swap, businesses wishing to display brochures at South Dakota Welcome Centers must complete the form at sdvisit.com. The Form must be completed for each publication you plan on distributing to the Welcome Centers.